VE538 is not official yet but quite evident on their website.

The handset is very cute and has a colorful outlook. It’s 3G enabled with support for GPRS/EDGE. The handset also features a 2 megapixel camera with a Shozu client pre-installed for blogging or uploading images.

The handset comes with 10MB of internal memory that’s expandable with microSD cards up to 4GB. Other features include a media player that reads AMR, AAC, AAC+, eAAC+, MP3 ,WMA, WAV, XMF, SP-MIDI and MIDI file formats, a video player that is compatible with MPEG-4, H.263, H.264, Windows Media, 3GP playback MPEG-4n and H.263 recording (.3gp file format).

Since there is no official launch the pricing hasn’t been revealed yet.